Of course, there are online stores that are gaining in popularity. But that's only choice is difficult in these stores - can be seen at the same time not too many products, in addition, you must first select a category of goods. Therefore, the virtual shops looking for new ways of working with clients. For example, in the subway in Seoul have recently been a virtual supermarket. Now stock up on food may be right on the subway station. The buyer need not spend time to get to the supermarket, and food choices can be combined with the expectation of subway trains. A pioneer in providing this new service has become the supermarket chain Home Plus, which carries out an innovative project in conjunction with Tesco and Samsung.
At each station in Seoul Metro branches appeared stores Home Plus. Moreover, it is not full-fledged supermarket, in which the entire range of products placed on shelves. Here are the only stands that depict the goods and their value.
The buyer need not add any selected item in the cart, or stand in line at the cash register to pay. One need only point a camera phone to QR-code, which is depicted on the product and to confirm the purchase. True, you must first install the program, which has developed a network of Home Plus. But this program should be set only once, and it is distributed for free. After that mobile phone users will be able not only to easily select the necessary products, but also to pay for them with banked card.
All orders are processed quickly in storage and Home Plus go to the right place. The work put so clearly that it is often purchased products arrive at the address at the same time returning home buyers (after all, often the customer has on the subway to cross almost the whole city, and the delivery of goods is carried out with the nearest supermarket).
This innovation has increased the sale of virtual supermarkets Home Plus more than doubled (130%).
