Wednesday, March 18, 2009

Sales in PS3 is not growing?


Apparently, the game developers are already tired of waiting, when will grow sales of PS3. According to TG Daily, Electronic Arts, through the head of the sports games, Peter Moore (Peter Moore) has called on Sony to lower the price of the PS3 as soon as possible. In an interview with Reuters journalists, Moore said: "It is impossible not to be reckoned with Nintendo, as the company controls nearly half the market of gaming prefixes.

On the other hand, Dil, Peter (Peter Dille), vice-president of Sony Computer Entertainment America (SCEA) for marketing, said that his company was very satisfied with the results of the sale of PS3 and is not planning any price cuts to the game console in the near future.

Remember that at the moment, PS3 is the most expensive among the so-called leading troika - PS3, Wii, Xbox, and its price is 399 dollars, that is it for 200 and 150 dollars more expensive than the Xbox and Wii, respectively. In October 2007, after Sony lowered the price of the PS3 from 500 to 400 U.S. dollars, almost doubled its sales for the month. According to Yves Gillemo (Yves Guillemot), Chief Executive Officer of Ubisoft, one of the largest games developers in Europe, the developers of games really get much benefit from lower prices for game consoles.

Despite the fact that the hardware in terms of PS3, a platform that has huge potential, but so far Sony has not been able to realize its benefits, and lags behind its competitors in sales. According to preliminary estimates, by 2010, will be sold around 14 PS3. For comparison, at that time will be sold not less than 28 mil. prefixes Wii and 9.7 million. Xbox. According to analysts, Sony could easily reduce the price of PS3 in the U.S. 50-100 in the next two months, and such a decision would have no impact on its financial position. On the other hand, Japanese people can understand, because Sony is now struggling with the consequences of the crisis. According to recent data, the Japanese company has already reduced its staff by 16 thousand people, and continues to close factories.