Hershey's has decided to use his world-famous brand for advancement of electronics and peripherals. Thus, the Company entered into an agreement with Jazwares, as a result of which will soon have USB-storage volume of 1-4GB, a type of candy Hershey's. The cost of such flashdisk will be absolutely acceptable: from 15 to 30 dollars.
Later, in the development of this direction, the sweet brand planned digital cameras, headphones and speakers for multimedia players. Each unit will be associated with some sort of sweets: from Kisses and Jolly Ranchers.
Source: http://www.jazwares.com/electronics_hershey_yumdrivers.html