Google Inc. has become to earn billions of dollars for contextual advertising as a result of the very notion of "contextual advertising". Marketing of Google quickly realized that the shimmering, bright advertising graphic type is not very effective, and to improve the efficiency of advertising banners designed text ads placed in blocks of various sizes.This strategy quickly yielded results, and today the service of contextual advertising from Google is the most popular on the market of Internet advertising. But not everyone agrees with this state of affairs, and the Corporation Yahoo! decided to increase the demand for its own advertising service by adding the fact that Google removed from its advertising a few years ago: the video and graphics.
A new type of contextual advertising is called Rich Ads, and now advertisers are participating in the advertising service Yahoo!, Can add short video clips and graphics in advertising, the output of the results of user queries. Of course, such a move was not a misnomer - it is quite possible that this will help Yahoo! receive more money from advertisers. However unlikely, users looking for something using Yahoo! will be very happy seeing this in the query.
However, until that service Rich Ads running in test mode, and advertisers can get started with them by invitation only.
