Friday, February 13, 2009

Rumors about the "divorce" with Sony and Ericsson is more than exaggerated


As you know, in recent rumor that Sony Ericsson is about to disintegrate, and Sony reportedly wants to buy share of Ericsson in the joint venture. The point is that the case of the Sony Ericsson are, to put it mildly, not very good. Only in the last year, the Swedish-Japanese company incurred losses of $ 71 million. U.S. dollars.

They say that Sony was allegedly dissatisfied with their partner, as he missed two trains, which are known under the names and MultiTouch Touchscreen Smartphone (smartphones with touch screen type MultiTouch), and as a result of Apple with its iPhone and iPhone 3G ahead. Apparently, SE long to rest on its laurels with its excellent camera Cybershot and Walkman. With no say in this area at SE virtually no competition, as well as Cybershot and Walkman are great machines.

As stated by Richard Dorman (Richard Dorman), Sony Ericsson senior manager of marketing in an interview with Tech Radar. According to him, the Union of Japanese and Swedish companies robust than ever, and even loss of $ 71 million. U.S., which suffered the SE last year, can not lead to the breakdown of their relationship. The point is that prior to the alliance in the mobile unit and Sony Ericsson have been unprofitable, and together they have brought to market a lot of interesting decisions that are rightly regarded as a masterpiece, especially when it comes to camera.

In this connection, it is worth recalling that the SE has recently introduced two new camera, Cybershot C903 (pictured), and C901, as well as a music phone Walkman W395. These models will be showcased at Mobile World Congress (MWC)'09, which opens three days later in Barcelona, Spain.